Topics handled by WTO committees and agreements
Issues covered by the WTO’s committees and agreements

Advertising services

The sector includes sale or leasing of advertising space or time; planning, creating and placement services of advertising; outdoor and aerial advertising and delivery of samples and other advertising materials. There are commitments in advertising services in the schedules of 51 WTO Members, which together represent 80% of world merchandise trade and the majority of global advertising activity.

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The current negotiations back to top

Currently, advertising, like all services are included in the new services negotiations, which began January 2000.

The mandate back to top

Principles of trade in advertising services are contained, like for all services, in the GATS.


Current commitments and exemptions
back to top

For consolidated information on countries’ commitments and exemptions on advertising services go to the services database. If you are seeking the commitments of a specific WTO member, go to “Jump to a specific sector for a given Member”, select Professional Services from the sector dropdown list, select the Member of interest and click “go”. To see a table showing which Members have made commitments in advertising services choose “See which Members have made commitments in a specific sector”, select Professional Services and click “go”.


Documents on advertising services back to top

Search Documents Online
These links open a new window: allow a moment for the results to appear.

  • Background paper on advertising services (Document code S/* and keyword “advertising”)     > search     help

You can perform more sophisticated searches from the Documents Online search facility (opens in new window) by defining multiple search criteria such as document symbol (i.e. code number), full text search or document date.