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Kati Suominen, Founder and CEO of Nextrade Group and of TradeUp Capital Fund, United States, Senior Adviser to the WSF


It is now well accepted that cross-border e-commerce can be a powerful driver of economic growth, inclusiveness and job-creation in both developed and developing countries, as it offers to even the smallest firms market access to an unprecedented number of customers and lowers the costs of cross-border trade. However, many challenges remain and several obstacles keep SMEs from maximizing the economic opportunities opened by cross-border e-commerce. In this working session, the latest trends in cross-border e-commerce will be explored as well as the impact it has on overall trade flows in developed and developing countries, and what SMEs need to do to be ready to capture this opportunity.


  • Brian Bieron, Executive Director, eBay Inc.’s Public Policy Lab
  • Tunc Uyanik, CEO, World SME Forum
  • Anabel Gonzalez, Senior Director, World Bank Group Trade and Competitiveness Global Practice
  • Robert Koopman, Chief Economist, WTO