The launch event took place in Buenos Aires, on the margins of the WTO's 11th Ministerial Conference. Director-General Roberto Azevêdo was joined by Jack Ma, Executive Chairman of Alibaba Group, representing the Electronic World Trade Platform (eWTP), and Rick Samans, Head of Global Agenda, Member of the Managing Board, World Economic Forum.
E-commerce is a growing force in global trade and has the potential to make the world economy more inclusive by creating opportunities for micro, small and medium-sized enterprises (MSMEs) and expanding choice for consumers. However, for MSME engagement in e-commerce to grow rapidly worldwide, reforms to industry practices and government policies are needed.
The Enabling E-commerce initiative will provide an opportunity for stakeholders to develop a clearer understanding of how to enable MSME e-commerce around the globe. It will also encourage research and knowledge sharing on the practical challenges faced by MSMEs and serve as a bridge between global e-commerce practice and policy.
DG Azevêdo said: "There has been a groundswell of interest in e-commerce at the WTO – and in its potential to lift up small businesses around the world. The vibrant debate on these issues has shown the desire of many WTO members to bridge the digital divide, and to gain a deeper understanding of the challenges and opportunities of e-commerce. The Enabling E-commerce initiative will therefore provide a valuable resource – bringing a range of stakeholders together to further explore these issues. I want to thank the World Economic Forum and eWTP for this initiative." His full speech is available here.
Jack Ma said: "The Enabling E-commerce Initiative envisions a world where small businesses, young people and developing countries can succeed in the global marketplace. The problem with globalization is that its benefits have not been made available to all. We cannot stop globalization, we must improve it. If business and government work together, we can create a more inclusive trade model to expand the benefits of globalization to those who have been left behind.”
Richard Samans said: “We have an opportunity to harness innovation to create a more inclusive global economy. As the international organization for public-private cooperation, the World Economic Forum will work with WTO and eWTP to bring all interested stakeholders together to deepen understanding of how to facilitate cross-border ecommerce for small business.”
The initiative will start its work early in 2018, with a high-level meeting at Davos in January. This will be followed up by other conversations, including a major event in Geneva later in the year.