BUSINESS, TRADE AND THE WTO

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Launched at the WTO’s 11th Ministerial Conference in Buenos Aires, Argentina, the Global Trade Helpdesk is a multi-agency response to an information gap in trade. For companies looking at potential export markets, the Helpdesk, which is still in a beta version, provides data on applicable tariffs and taxes; relevant health and safety standards and compliance procedures; details about export and import procedures such as pre-shipment formalities; and current trade patterns and trade agreements. Data will be added to the Helpdesk over a three-year period, and complemented with business information such as buyer and seller contacts as well as trade fair dates and locations.

By making  trade and market information freely available and accessible through a user-friendly interface, the Global Trade Helpdesk will make it easier for companies across the world – especially micro, small and medium-sized enterprises (MSMEs) – to increase their participation in regional and international value chains and help them reduce trade costs. It will assist policymakers make better-informed decisions on trade and investment policies, and enable trade and investment support institutions improve support to their MSME clients.

‘For a small business, easy access to the right information can make the world of difference,’ said WTO Director-General Roberto Azevêdo.  ‘With it, you can trade with the global marketplace. Without it, the challenges and costs of trading can be too high. This new helpdesk will provide all the information you need in one place, free of charge, accessible to all. It promises to be a big step forward in making trade more inclusive. That's something for us all to celebrate.’

‘The Global Trade Helpdesk is about moving from making trade possible to making it happen,’ said ITC Executive Director Arancha González. ‘The HelpMeTrade.org portal turns trade data into practical, usable intelligence and will be an excellent tool to better identify and reduce obstacles to trade. Ultimately it will increase transparency of data, improve coherence and help MSMEs to navigate the procedures needed to break into foreign markets and grow through trade.’ 

‘The Global Trade Helpdesk is an innovative tool using data to tackle obstacles to inclusion,’ said UNCTAD Secretary-General Mukhisa Kituyi. ‘Through this inter-agency product, we are addressing felt needs within the trade community and relating action to results.' 

The initiative is not only about disseminating information but also about collecting it. National administrations and technical institutions in developing and least-developed countries will be offered tailored support to overcome capacity constraints in sourcing and updating trade information, as well as to develop country or region-specific interfaces linked to the HelpMeTrade.org portal. This will help empower local stakeholders to publish relevant information in line with their commitments under the WTO's Trade Facilitation Agreement and simultaneously update the Global Trade Helpdesk. 

Business surveys of more than 20,000 enterprises conducted by ITC in 38 developing countries have revealed that a lack of transparency is one of the biggest obstacles faced by business – and especially MSMEs. Many small businesses may lack the resources and skills to conduct trade-related analysis, and the Global Trade Helpdesk will be an invaluable tool to access information free of charge. For example, the Helpdesk’s email-alert system will allow users to receive customized real-time information on markets and products relevant to their sector. 

In addition to drawing on data from ITC, UNCTAD and WTO, the Global Trade Helpdesk pulls in resources from a number of international organizations and development banks, including the Inter-American Development Bank (IDB), the United Nations Industrial Development Organization (UNIDO) and the World Bank Group. The HelpMeTrade.org portal is scheduled to be fully functional in 2020.

For more information and to start discovering the Global Trade Helpdesk, please visit www.helpmetrade.org.

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