ICC-ITC-WTO MSME Group Small Business Champions

The Small Business Champions Competition was launched in 2021 by the International Chamber of Commerce (ICC), the International Trade Centre (ITC) and the WTO Informal Working Group on Micro, Small and Medium Sized Enterprises (MSMEs). This annual competition provides an opportunity for businesses, industry associations, chambers of commerce and non-governmental organizations to propose innovative, practical ways of helping small businesses play a more active role in world trade.


Although MSMEs account for the majority of global businesses, they make up a relatively small share of international trade. Lack of resources and access to relevant information are among the barriers that restrict MSME participation in world trade. Helping MSMEs to trade internationally can increase business productivity and competitiveness as well as support inclusivity.

2022: Helping small businesses transition to a sustainable economy

The aim of the 2022 competition is to find ways of helping small businesses reduce their carbon footprint and benefit from sustainability innovations. As the urgency to address climate change increases, innovation by businesses of all sizes will be critical to achieve UN sustainability targets. Domestic and international supply chains represent an estimated 90 per cent of corporate emissions according to the World Economic Forum, with small businesses contributing to this.

The winners were announced on 26 September 2022. Please see here for more information on the winning projects and a YouTube video of the ceremony.

Winners and runners-up were awarded with a certificate by the ICC, ITC and WTO MSME Group and further publicized during Building Bridges – a joint initiative to foster collaboration on sustainability issues – held in Geneva on 3-6 October 2022.

The call for proposals was launched on 27 June 2022.

Previous competitions

The first Small Business Champions Competition took place in 2021. It focused on helping MSMEs go digital and increase their participation in international trade. Four winners were announced in December 2021: the Economic Chamber of North Macedonia, the Lima Chamber of Commerce (Peru), TAITRA (Chinese Taipei) and TofaraOnline (Zimbabwe). Videos of the four winners are available here.

More information on the 2021 Digital Champions for Small Business initiative is available here.

The Small Business Champions initiative was previously co-organized by the WTO and the International Chamber of Commerce. The initiative came to an end in 2018.



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